Recap: Storage Boot Camp September 21-22 AAR

Hello from the Cloud,

Welcome to the first of what I hope to be many After Action Reports from the various events Ingram Micro hosts for our Data Center and Storage partners. I’ve been given the honor of presenting at these events and talking about the trends, solutions, and strategies that exist in these two very high profile markets. The following is a summary of the Storage Boot Camp on September 21st and 22nd in Buffalo, NY.

To start, I’d like to thank Iomega, LaCie, Netgear, Buffalo Technology, Qlogic Corporation, HP, and Tandberg Data for their participation. Their solutions are ultimately what all of the talking is about, so to have such a great variety of vendor partner support is key to providing value to the 23 Ingram Micro reseller parters that attended.

And those that attended sure got a lot of information to digest on the way home. The storage discussion has morphed from a speeds/feeds focus to an application focus. Concepts like throughput and IOPS are still on the minds of customers, but increasingly those minds are wandering to questions like “how can I make better usage of my storage?”. I feel this mindset has sprung from the new generation of data center thinking, where the key themes are consolidation and efficiency. Afterall, isn’t storage just another resource that we can now virtualize and provision?

There’s that “V” word. Yes, virtualization is here and storage solutions are embracing it. Shared storage is a requirement to take advantage of some of the more advanced features of virtualization like High Availability or Workload Mobility (V-Motion, Xenmotion, Live Migration, etc). Technologies like iSCSI are making shared storage more affordable for SMB customers, opening this market up to enterprise-class virtualization solutions. Fiber-channel over Ethernet (FCoE) takes the virtualization story and kicks it up a notch by applying it to the delivery stack.

But we didn’t spend the whole time talking virtualization. Some of the other concepts covered included how to use storage as part of a business continuity plan, or how storage can be used in an Information Lifecycle Management solution to develop a tiered set of repositories based on your clasification of data. And don’t forget sales strategy. One of the better conversations that I had with a reseller at this event centered around all the “stuff” thats out there and how one can boil it down to a repeatable business.

All in all it was a great event to be a part of, and I look forward to seeing you at one in the future. Keep an eye out for announcements for future events on this blog and come by sometime!

Signing off,

Dan “hitting publish post for the first time” Faltisco

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